Supporting Nationwide Retail Rollouts with Time Critical Logistics for a Manchester Print Specialist
For more than five years, Today Team has supported a large Manchester-based commercial printer, providing same day courier services during their busiest and most time-critical production periods.
Courier services for retail and hospitality POS
The company specialised in large-scale print production for major retail and hospitality brands across the UK. Their work included point-of-sale materials, promotional posters, cardboard displays and presentation units used in national marketing campaigns, store launches and promotional rollouts.
These campaigns were often produced under tight deadlines. Print runs would frequently be completed late in the day, and particularly towards the end of the week, with materials needing to reach multiple locations across the UK before promotions began over the weekend.
Although the company operated its own fleet of half a dozen delivery vans, demand regularly exceeded internal capacity, particularly for nationwide rollouts or urgent last-minute work.
The solution – trust Today Team
Today Team became a trusted overflow and emergency logistics partner, effectively acting as an extension of the client’s internal logistics team.
When urgent jobs arose, our operations team could quickly organise dedicated vehicles to collect materials directly from the printing presses and deliver them nationwide.
This support proved particularly valuable for:
- Large national retail campaigns
- Late Friday production runs requiring immediate dispatch
- Urgent deliveries to London and other major cities
- Projects requiring multiple vehicles at short notice
By deploying dedicated vans and drivers quickly, Today Team ensured printed materials could move immediately from production to delivery without waiting for scheduled transport.
The result – successful retail and hospitality campaigns
Over the course of the five-year relationship, Today Team helped deliver countless time-critical campaigns for major retailers and hospitality brands across the UK.
One particularly demanding project took place during the Easter bank holiday weekend, when a major off-licence retailer launched a nationwide drinks promotion.
Promotional materials had to reach stores across the country before the campaign began.
Working alongside the printer’s internal team, Today Team coordinated 15–20 dedicated vehicles, each completing multiple deliveries across different regions of the UK.
Materials were collected directly from the presses on Good Friday, with each vehicle completing five to six drops to stores and distribution points nationwide.
Despite the tight timeline and scale of the rollout, the campaign was delivered successfully and on schedule.
A reliable extension of your logistics team
The client’s logistics manager was known for running a tight operation and expecting high standards from suppliers. Reliability and communication were essential.
“We ran our own delivery fleet, but when things got busy or we had a national rollout to manage, Today Team were the people we called. They were reliable, quick to respond and understood the pressure we were under with deadlines. When we needed extra vehicles at short notice, they always stepped up and got the job done.”
Today Team’s ability to respond quickly, deploy vehicles at scale and deliver consistently meant we became a trusted partner during their busiest and most critical production periods.
When tomorrow is too late, choose Today
In specialist commercial print and marketing, ensuring your materials arrive on time and in perfect condition is crucial. We offer Same Day Marketing and Print Courier Services that cater to the specific needs of marketing agencies, printers, and businesses.
